. >> anding for get just the environment. i get tired of hearing that argument. what about us? everybody on abc constantly saying, oh, you should eat leaner beef, worry about your health. so when we try to eat the leaper beef, they tack that away from us, too. >> and not using it wastes 5,000 companies a -- cows a day. >> they said the term pink slime 178 times either on their broadcast. >> then they started taking it back. >> there's a classic journalism. they said the term commonly used -- and then of course what you find, no, it's not. washington post, new york times, one or two times a most they ever used it prior to that. >> what's the agent? why? >> the agenda is all the activists who are pushing against meat, against food in general. what happened was this comes from a movie. the movie photo ink put out by participant media, the same peeve who brought us the al gore movie and other activists movies. the people at bpi -- the food company. >> so proud of the process, it was amazing to look at. they war so proud they let